Thursday, May 28, 2009

Reasons To Stage

How Fast do Staged Homes Sell?

Research shows that well staged homes sell approximately 32% faster than non-staged homes. They also sell for 3 to 10% more. That is a staggering statistic! Do the math and tell me how many thousands of dollars we are talking. Homes which are properly staged; that are warm, cozy, romantic and have sex appeal, sell fastest.

Staging is about "Selling a Lifestyle"
To sell your home faster, you must sell more than just two bedrooms, two baths and so many square feet with a garage.

You must sell a lifestyle:
• Where buyers’ imagine themselves raising their families or entertaining their friends.
• Where they can relax on the patio or listen to their favorite music.
• Where they imagine themselves preparing gourmet meals or taking luxurious baths. Where dreams come true.

When selling in a slow market

You have two choices

1. Lower your price
Price your home below that of your competition for the same amenities, size, etc. or

2. Make your home more desirable
To do this, you need to have a home with the right atmosphere and looks. There is nothing more important when it comes to selling your home, than to have one which has a strong emotional appeal to buyers. Properly staging your home will create this emotional appeal, otherwise you will need to lower your price.

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