Right Sales Price Is Buyer's Call

Proper pricing is critical to a timely sale in any market. Some home sellers want to set their price in relation to what their neighbors have sold for or are asking now, sometimes ignoring current market conditions and the differences between homes.

When pricing a home -- especially in today's market -- we find it's critical to a fast sale for sellers to understand what governs a buyer's decision to purchase.

Here's a quick look at how buyers view price:

Monthly payments are usually more important to a buyer than the sales price.


The "out of pocket" cash needed to settle is a big factor with buyers.


All buyers want to cash in on a good value.


Buyers have often shopped the competition and know how your home compares.


Buyers recognize and shy away from overpriced homes.


Buyers don't want to pay for your mistakes (paying too much when you purchased, over-improving the home, poor remodeling jobs, etc.).


Buyers have no interest in how much money you need to realize from the sale to make your next move.
Homes are selling in our area but not the overpriced ones. Every month the best properties sell -- those with the best price, best condition, best terms, best location. They are the "cream" homes that rise above the other homes for sale and are snapped up by today's buyers who recognize value.

Unfortunately, waiting one's turn for "cream" properties to sell first rarely works, because new listings constantly enter the market. These new homes for sale are typically priced based on what sold in the previous month (or months) -- and they are positioned to beat the unsold properties and expired listings that buyers have already shunned.

To be a serious seller in today's market means giving your home a price position that places it among other "cream" properties -- the best values in the neighborhood. We'll be happy to help you find the right listing price to get your home sold fast.